It’s the first principle of marketing: know your audience, then shape your message and target your approach accordingly. Jesus knew that, sending out his disciples on their first mission foray:
These twelve Jesus sent out with the following instructions: “Go nowhere among the Gentiles, and enter no town of the Samaritans, but go rather to the lost sheep of the house of Israel.”
More than once Jesus declined ministry to people from ethnicities other than his own Jewish people (though he always relented, thus expanding his market share…) His teaching and activities suggest that he saw his initial mission as correcting misinterpretations of the Torah, and inviting God’s chosen people back into alignment with God’s love and God’s truth. Did reclaiming the whole world came later?
Similarly, he told his disciples they were sent not to everybody, not to the “other,” but to their own people – the “lost sheep of the house of Israel.” Eventually, outreach and evangelism to the “other” became central to missional strategy for the church. But maybe in this early stage of training Jesus didn’t want his disciples distracted by cross-cultural chasms or barriers of language and religion. Maybe he wanted them to get used to proclaiming the Good News, healing the sick, casting out demons, even raising the dead, and to start with those who already knew the basics about the One Holy God of Israel.
The targeting was even more precise: within that one ethnic group, they were to zero in on one "worthy" household, not broadcasting their seeds to see where they might take root, but planting by hand as opportunities were given:
More than once Jesus declined ministry to people from ethnicities other than his own Jewish people (though he always relented, thus expanding his market share…) His teaching and activities suggest that he saw his initial mission as correcting misinterpretations of the Torah, and inviting God’s chosen people back into alignment with God’s love and God’s truth. Did reclaiming the whole world came later?
Similarly, he told his disciples they were sent not to everybody, not to the “other,” but to their own people – the “lost sheep of the house of Israel.” Eventually, outreach and evangelism to the “other” became central to missional strategy for the church. But maybe in this early stage of training Jesus didn’t want his disciples distracted by cross-cultural chasms or barriers of language and religion. Maybe he wanted them to get used to proclaiming the Good News, healing the sick, casting out demons, even raising the dead, and to start with those who already knew the basics about the One Holy God of Israel.
The targeting was even more precise: within that one ethnic group, they were to zero in on one "worthy" household, not broadcasting their seeds to see where they might take root, but planting by hand as opportunities were given:
Whatever town or village you enter, find out who in it is worthy, and stay there until you leave. As you enter the house, greet it. If the house is worthy, let your peace come upon it; but if it is not worthy, let your peace return to you. If anyone will not welcome you or listen to your words, shake off the dust from your feet as you leave that house or town.
This last instruction may sound rude, even hostile to us. Perhaps Jesus was simply inviting them to develop a laser-like focus on building relationships with people with whom they shared a language, who might be open to the gift of Good News. The Good News is best spread through relationships, which grow organically.
Who do you know who needs to hear the Good News of freedom and grace, to know Jesus’ love? What “house” do you feel called to? Pray about how you might go about offering that Good News. And if you are rebuffed, move on to someone else. That’s not the “anointed appointment” God is inviting you to have.
The Spirit will lead us, as we ask and are willing, to those who are hungry for what we have to give.
This last instruction may sound rude, even hostile to us. Perhaps Jesus was simply inviting them to develop a laser-like focus on building relationships with people with whom they shared a language, who might be open to the gift of Good News. The Good News is best spread through relationships, which grow organically.
Who do you know who needs to hear the Good News of freedom and grace, to know Jesus’ love? What “house” do you feel called to? Pray about how you might go about offering that Good News. And if you are rebuffed, move on to someone else. That’s not the “anointed appointment” God is inviting you to have.
The Spirit will lead us, as we ask and are willing, to those who are hungry for what we have to give.
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